The company began to expand in to new frontiers of the model industry. In 1971 LEGO begun to target young girls with the advantages of furniture pieces and dollhouses; in 1974 that introduced the first person figures, referred to as Minifigures; and in 1979 this expanded into space with sets having astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of earrings elements marketed to young girls. This period also saw the creation of a supervision structure, with Godtfred Kirk Christiansen’s son and daughter Kjeld Kirk Kristiansen enrolling in the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1971s also observed the introduction of a method that allowed customers to decide on certain stones they needed to purchase and build their own types, rather than purchase pre-made sets; this is popular with adults, as well as kids. In the same decade, Profano branched away into ancient territory while using Castle look, and in 80 the company added it is first teach sets to its selection.
In 1989 Lego introduced the click for more Pirate motif, and with it several pirate delivers, wilderness islands and treasure. The business also expanded its assortment of facial expressions, adding beards, eye areas and lip stick in addition to the typical two eye and smile. Some elderly Lego lovers resented these changes, preferring the more simple faces of earlier units.
As Profano expanded to a huge international corporation, it had to find ways to fulfill the demands of their big name clients like Goal, Wal-Mart and Toys ‘R’ Us, which demanded much larger selections and faster delivery times. To maintain with these needs, the company did start to reduce total production moment for new products by causing more make use of computerized assembly systems.